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Jeremy Neren, CEO of Madison-based GrocerKey, was among those who spoke this week at a food industry conference in London... He spoke on the evolution of online grocery shopping... Other speakers at the event included Craig Herkert, former CEO of SuperValu and previously a senior executive at Walmart.
Vendor offerings range from E-cart ‘bolt ons’ to marketplace ‘outsourcers' (the typical Instacart/Shipt model) to full E-Commerce platforms (GrocerKey). A huge amount of venture cap money is flowing into this space... (White Paper - PDF)
GrocerKey has been named by a panel of statewide industry experts as one of 30 finalists out of 233 nominated for the 2017 Wisconsin Innovation Awards. Winners will be announced on October 4, 2017 at a ceremony in Madison.
“Other retailers like Target will have to follow suit, and they will,” Neren adds. “Many already are. We at GrocerKey are providing the bridge for retailers to get into the frictionless shopping game by building that capability into our platform – both internally and via partnership.”
GrocerKey CEO Jeremy Neren says adding online ordering to the mobile app made sense because ShopWoodmans.com has seen a steady increase in mobile users since the site was launched. Mobile traffic, he says, now represents just over 50% of website visits.
“Figure out the seats you need filled to grow your company without your involvement,” GrocerKey CEO Jeremy Neren says… “Total up the cost associated with filling all necessary seats and put together a plan of how far you can scale with those seats filled."
The founder and CEO of GrocerKey discussed his reaction to Amazon’s recent purchase of Whole Foods and GrocerKey’s progress in signing up more stores to use its software. He was also interviewed for an article in Entrepreneur magazine about turning an eCommerce “side hustle” into a legitimate business.
An interview with Jeremy Neren, GrocerKey CEO: “White label on-demand delivery app platform GrocerKey is expanding its omnichannel offerings to help local brands like Woodman's Markets compete in the changing supermarket landscape.”
“The Amazon deal demonstrates the need for grocery retailers to move faster in their digital efforts. There was already pressure to do so… that pressure only increases with Amazon now having a nationwide brick-and-mortar presence to add to its arsenal.”
“We have a wealth of knowledge around customers and where they’re selecting products from. That knowledge can be shared with CPG companies to serve as another revenue stream, not only for GrocerKey, but for the retailers we work with.”
“The retailer maintains a direct relationship with customers, so it can ensure that the online experience reinforces their brand.”
“GrocerKey understands the independent grocery business and what needs to be done to satisfy the customer. They’ve represented us very well.”
“Shoppers receive a text message when their delivery leaves the warehouse... (and) they may log into their account from a desktop, tablet, or mobile device to track the delivery.”
“We have backend technology that makes them more efficient…(for example) to set up a pick-pack, so that their shopper is walking the store in the most efficient manner possible.”
“I’m very excited about ShopWoodmans.com and how it can grow moving forward. It allows us to really differentiate from our competitors while providing excellent service to our customers.”
“The time for convenience stores to make the move into eCommerce and delivery is now. Being first has its rewards. Lagging behind will lead to erosion and customers who will go online elsewhere…”
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Brands need to adapt to a more visual, dynamic, and digital merchandising environment if they want to get into the online grocery basket. Last month, Jeremy Neren, Founder & CEO of GrocerKey, discussed these issues with David Bishop of BrickMeetsClick.