Media Coverage

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Online grocery shopping is the fastest-growing sector in U.S. retail, and a Madison-based startup is along for the ride. GrocerKey provides brick-and-mortar grocery retailers an e-commerce platform that integrates with stores' existing merchandising, loyalty and point-of-sale technologies. logo

With Amazon, Kroger, and other large retailers in the grocery business introducing digital technology, such as mobile self-checkout, how do smaller regional grocers compete? The answer could be in white-label technology platforms provided by companies such as GrocerKey...

Wisconsin Inno logo

To make sure regional grocers don’t miss out on today’s technology innovations, a Madison startup is giving them the e-commerce tools they need to let customers shop for groceries on any device, and get items sent right to their home.

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Regional Grocers Work to Keep Pace on Tech Innovations
With its new skip checkout app, Kowalski’s, which already offers curbside pickup and home delivery, has stepped up to compete...

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...change is coming. Amazon’s entrance into the market last year caused a stir — leading to many, many headlines — but the ecommerce behemoth is hardly the only company out there trying to disrupt the grocery market.

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The Onion jokes that Jeff Bezos’s advice to anyone starting a business is to “remember that someday I will crush you.” We nervously laugh because it feels a little too close to reality. When Amazon announced it was acquiring Whole Foods, the entire grocery industry quaked.

WI State Journal logo

No more checkout lines for grocery shoppers.
Madison-based GrocerKey has developed an app that will allow grocery shoppers to scan items as they are placed in a cart and pay without going through a checkout line.


GrocerKey has expanded its platform to include mobile self-checkout. “Smartphone technology is changing the way consumers shop across retail, and grocery is no exception,” GrocerKey CEO Jeremy Neren said in a statement. “Cashier-less checkout is the next step to claim shopper share-of-wallet.


How retailers can profit from online grocery
GrocerKey now offers retailer-centric ad campaign capabilities to highlight, promote and drive shopper behavior to specific items and brands during online shopping. Additionally, GrocerKey is partnering with CPG manufacturers and retailers to reward their online shoppers with additional ad dollars.

WI State Journal logo

GrocerKey Adds Features to Its Online Grocery Software
A Madison company that specializes in software for online grocery shopping has developed a product that allows stores to promote specific items and brands to shoppers.


New GrocerKey Features Target Shoppers
GrocerKey, which creates white-label online stores for grocery stores, has added new features to its software, including capabilities to drive shopper behavior, the company announced recently.

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What Can U.S. Grocers Learn From Their UK Counterparts When It Comes To Tech?
"Technology in the UK market has largely been led by grocers, unlike the U.S., which has been led by pure play eCommerce providers such as Peapod, Fresh Direct, and Amazon," says GrocerKey CEO Jeremy Neren.

USA Today logo

Online Grocery Shopping Is Revolutionizing Supermarkets — “This is no longer something to just keep an eye on,” says the Food Marketing Institute. “It’s happening, and it’s habituating very large numbers of people very quickly to online-only providers and to the online channel for groceries.” … “People want to do it, and they are willing to pay a little bit more for the service,” said Clint Woodman, president of Janesville WI-based Woodman’s. “We're seeing good growth. We are looking at expanding our delivery area.”

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Transforming Brick and Mortar Grocery Retailers Into Ecommerce Leaders -- "The last three years have been an absolute whirlwind," said GrocerKey's Jeremy Neren. "We’ve raised roughly $3.5M and signed a dozen retailers throughout the U.S. to license agreements for our omni-commerce software. We’ve been able to leverage our experience managing to build a far more robust product, and uniquely position ourselves in the market as a technology company with deep operational expertise."

WI State Journal logo

Jeremy Neren, CEO of Madison-based GrocerKey, was among those who spoke this week at a food industry conference in London... He spoke on the evolution of online grocery shopping... Other speakers at the event included Craig Herkert, former CEO of SuperValu and previously a senior executive at Walmart.


Vendor offerings range from E-cart ‘bolt ons’ to marketplace ‘outsourcers' (the typical Instacart/Shipt model) to full E-Commerce platforms (GrocerKey). A huge amount of venture cap money is flowing into this space... (White Paper - PDF)

Wisconsin Innovation Awards logo

GrocerKey has been named by a panel of statewide industry experts as one of 30 finalists out of 233 nominated for the 2017 Wisconsin Innovation Awards. Winners will be announced on October 4, 2017 at a ceremony in Madison.

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“Other retailers like Target will have to follow suit, and they will,” Neren adds. “Many already are. We at GrocerKey are providing the bridge for retailers to get into the frictionless shopping game by building that capability into our platform – both internally and via partnership.”

Digital Commerce 360 logo

GrocerKey CEO Jeremy Neren says adding online ordering to the mobile app made sense because has seen a steady increase in mobile users since the site was launched. Mobile traffic, he says, now represents just over 50% of website visits.

Entrepreneur magazine logo

“Figure out the seats you need filled to grow your company without your involvement,” GrocerKey CEO Jeremy Neren says… “Total up the cost associated with filling all necessary seats and put together a plan of how far you can scale with those seats filled."

Xconomy logo

The founder and CEO of GrocerKey discussed his reaction to Amazon’s recent purchase of Whole Foods and GrocerKey’s progress in signing up more stores to use its software. He was also interviewed for an article in Entrepreneur magazine about turning an eCommerce “side hustle” into a legitimate business.

GEO Marketing logo

An interview with Jeremy Neren, GrocerKey CEO: “White label on-demand delivery app platform GrocerKey is expanding its omnichannel offerings to help local brands like Woodman's Markets compete in the changing supermarket landscape.”

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“The Amazon deal demonstrates the need for grocery retailers to move faster in their digital efforts. There was already pressure to do so… that pressure only increases with Amazon now having a nationwide brick-and-mortar presence to add to its arsenal.”

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“We have a wealth of knowledge around customers and where they’re selecting products from. That knowledge can be shared with CPG companies to serve as another revenue stream, not only for GrocerKey, but for the retailers we work with.”


“The retailer maintains a direct relationship with customers, so it can ensure that the online experience reinforces their brand.”


“GrocerKey understands the independent grocery business and what needs to be done to satisfy the customer. They’ve represented us very well.” 


“Shoppers receive a text message when their delivery leaves the warehouse... (and) they may log into their account from a desktop, tablet, or mobile device to track the delivery.”


“We have backend technology that makes them more efficient…(for example) to set up a pick-pack, so that their shopper is walking the store in the most efficient manner possible.”


“I’m very excited about and how it can grow moving forward. It allows us to really differentiate from our competitors while providing excellent service to our customers.”


“The time for convenience stores to make the move into eCommerce and delivery is now. Being first has its rewards. Lagging behind will lead to erosion and customers who will go online elsewhere…”


Brands need to adapt to a more visual, dynamic, and digital merchandising environment if they want to get into the online grocery basket. Last month, Jeremy Neren, Founder & CEO of GrocerKey, discussed these issues with David Bishop of BrickMeetsClick.

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