A GrocerKey Success Story

Woodman's achieves profitability and fulfills more than 275,000 eCommerce orders in first three years of operations

Woodman’s Markets has 17 grocery stores throughout Wisconsin and Illinois. GrocerKey launched eCommerce for the company with local pickup and delivery in Madison, WI in 2015. It has since expanded by adding local pickup and/or delivery at all other locations throughout Wisconsin and Illinois.

In just its first few months of eCommerce, Woodman’s experienced a 65-75% jump in new customers and an average order size roughly five times that of in-store customers. Average online order size at ShopWoodmans.com now exceeds $145.

Most importantly, Woodman's has been able to implement eCommerce profitably - reaching this milestone in less than a year from launch. Every time an eCommerce order is placed, Woodman's bottom line increases.


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