A GrocerKey Success Story

Woodman's achieves profitability and fulfills more than 500,000 eCommerce orders

Woodman’s Markets has 17 grocery stores throughout Wisconsin and Illinois. GrocerKey launched eCommerce for the company with curbside pickup and local delivery in Madison, WI in 2015. It has since expanded by adding curbside pickup and local delivery at all other locations throughout Wisconsin and Illinois.

ShopWoodmans.com maintains an average basket size roughly five times that of in-store baskets, a customer rating of 4.5 out of 5 stars, and an industry low out of stock rate - a major accomplishment given an assortment of 65,000+ items.

Most importantly, Woodman's has been able to implement eCommerce profitably - reaching this milestone in less than a year from launch. Every time an eCommerce order is placed, Woodman's bottom line increases.


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